"For many Canadians, Scholastic brings about an instant wave of nostalgia. Memories come flooding back of flipping through colourful catalogues, circling must-have books, and browsing tables stacked with trinkets from scented erasers to posters and pencils set up in school auditoriums during book fair week. For generations of elementary school students, Scholastic brought excitement and joy and for many kids today, even in an age dominated by screens, that magic hasn't faded, say educators."
"Kids bought one [book], then the next month, they were looking forward to [another], and it was just a great way to inspire kids to read, Roberta MacDonald, who spent 53 years as an elementary school teacher, told Cost of Living. Scholastic book fairs and catalogues run in 88 per cent of the more than 10,000 publicly funded elementary schools across Canada, according to the company. On average, three million books are shipped across Canada each year through these initiatives."
Scholastic evokes strong nostalgia among Canadians through colourful catalogues, school book fairs and small merchandise like scented erasers and posters. Schools routinely transform libraries and auditoriums into bookstores during book fair week. Educators report persistent excitement and reading motivation among elementary students, and long-serving teachers recall sustained interest in successive months. Scholastic book fairs and catalogues operate in 88 percent of publicly funded Canadian elementary schools, shipping about three million books across Canada annually. Last year nearly 9,000 book fairs took place, with similar numbers expected this school year. Scholastic began as a magazine publisher in 1920 and expanded into books and school-based programs.
Read at www.cbc.ca
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