Jim Murphy's 'Inner Excellence' gained massive popularity after Philadelphia Eagles wide receiver A.J. Brown was photographed reading it during a significant playoff game. Despite struggling to gain traction in the prior years since its publication, the book surged to the top ranks, especially after the Eagles' Super Bowl victory. Murphy reflected on the surreal changes in his life amidst personal struggles, including his motherâs health, which coincided with the book's resurgence, illustrating the unpredictable nature of timing in success.
âIt was a very surreal few days for me. I was walking around downtown Dallas and it was kind of a somber time in my life...three hours later, my life changed greatly.â
âMy book wasnât exactly making waves at that time with over 500,000 other books trending ahead of it on Amazon, but then within hours of A.J. Brown reading it, it shot to the top.â
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