Egner adeptly explains how all the right factors, including an audience overwhelmed by negative news and divisive times, worked together to ensure the show's success.
The book avoids becoming too laudatory of the show and notes the criticism it faced, especially during the third - and final? - season.
Believe offers plenty of interesting tidbits about the making of the show and provides inspiration for fans to give Ted Lasso another viewing.
Jeremy Egner's Believe: The Untold Story Behind Ted Lasso highlights not just the show's success, but the circumstances that made it resonate with audiences.
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