Corporate wargaming, as presented by Arjan Singh, is a strategic framework used by companies to simulate competitive scenarios and evaluate their strategies against potential rival responses. This technique, which originated in military practices, allows businesses to rehearse their tactics, identify weaknesses, and avoid blind spots before launching initiatives in the market. Singh emphasizes the importance of understanding the competitive landscape and encourages organizations to approach wargaming as a means to refine their strategies, empowering them with insights into how rivals might react to their moves.
War games are essentially dress rehearsals for companies to really test and stress test their strategies before they deploy them into the marketplace.
Wargaming is very popular in the military. It crossed over into the business world about 40, 50 years ago. The terminology has stuck on since then.
It follows a very similar structure in terms of understanding your key competitive landscape and who the key players are.
If you really want to compete in your industry, you have to think like your rivals. How might they respond to your next move?
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