Hasbro is evolving the classic game Monopoly to appeal to younger players with the launch of Monopoly App Banking. This new version eliminates the banker role and paper money, leveraging mobile devices instead. Brian Baker, SVP of Board Games at Hasbro, emphasizes this shift reflects modern trends, as kids today are accustomed to using digital transactions. This innovation coincides with Monopoly's 90th anniversary and is set to be available in stores this August, marking the first incorporation of an app in the game's ecosystem.
An accepted fact of childhood: Monopoly is a slow game that requires consecutive snow days to successfully finish. And, by god, no matter what you do, do not end up as the banker, the most tedious and thankless of jobs.
Kids don't carry cash these days . . . [but] they probably do have a mobile device. That led the team to consider how they could combine modern technology with intuitive behavior 'to completely reinvent the experience,' Baker says.
Though Hasbro has released a cashless version of the game before (the Monopoly Electronic Banking edition, which utilizes a calculator-looking device to help automate finances), this is the first time an app has been brought into the ecosystem.
Monopoly turns 90 this year, and Monopoly App Banking officially hits stores in August.
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