"Throughout the day, I watched as folks rummaged through their bags for cards, or sauntered over to dig through the studio's boxes of bulk, then holed up at a table for a game or three. And while most of the folks I saw playing were, like me, giddy members of the press, it was plain to see that this level of excitement--this enthusiasm for play--was not an incidental or momentary thing, but rather a part of the studio's culture."
"It's invigorating, finding yourself around people who make something you care deeply about and discovering their love for that creation is as genuine as you'd hoped it was--that there is a palpable reverence for it. And yet, something bit at me as we delved into conversations about the main reason I had come to the studio: Magic: The Gathering's Spider-Man collaboration."
Visitors to Wizards of the Coast's Seattle headquarters encounter large iconic displays such as a Mitzy copper dragon statue and a wall of unopened booster packs. The studio dining area functions as an informal play space where employees and guests dig through bulk cards and sit down for games throughout the day. The environment reflects deep enthusiasm and reverence for Magic: The Gathering as play and culture are woven into daily life. Despite that core focus, conversations and attention during the visit frequently center on a high-profile Spider-Man collaboration, drawing significant interest within the studio.
Read at GameSpot
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