"When it comes to the holidays, we have always looked at this as an extension of the importance of cultural representation so that they can see that someone as magical and as amazing as Santa can be Black like them too," Kaiser says.
"Now my son gets to grow up and there's options if he wants to get a Santa Claus that looks like him. Not only do they just have Black Santas, but they'll have mixed race Santas," Gerber says.
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