Lee Atwater, a key Republican strategist, famously explained how the GOP could obscure racist sentiments using euphemisms. In an interview, he traced the evolution from openly racist language to more abstract terminology that targets economic issues while adversely affecting Black communities. In contemporary politics, this tactic has resurfaced with the term 'DEI' (diversity, equity, and inclusion), deployed by conservatives to undermine Black contributions and voices. This pattern highlights the ongoing struggle against coded racism in American political discourse, demonstrating the enduring impact of Atwater's strategies.
Atwater argued that Republicans could conceal their racism by using euphemisms instead of direct language, illustrating a strategy of coded political rhetoric in American politics.
In today's political climate, DEI has emerged as the new euphemism for racism, employed by conservatives to undermine the importance of Black representation and progress.
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