Female politicians like Hillary Clinton are criticized for being assertive and competitive, facing labels like 'hyper aggressive' and 'shrill', leading to voters perceiving them as unlikeable for violating traditional gender norms.
Black women, such as Kamala Harris, may be viewed more positively than white women in leadership positions due to racial factors, as studies indicate that they are judged differently regarding the 'agency penalty' for displaying dominance.
"The more female politicians are seen as striving for power, the less they're trusted and the more moral outrage gets directed at them... If you're perceived as competent, you're not perceived as warm. But if you're liked and trusted, you're not seen as competent." - Terri Vescio, Penn State professor on gender bias.
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