Amidst a wave of corporations scaling back their DEI initiatives due to conservative pressure, the NAACP is encouraging Black consumers to support companies that uphold their commitments. Jamal Bryant, a prominent pastor, is spearheading a boycott against Target for its inconsistency with its post-George Floyd promises. He cites the financial impact of Black consumer spending and urges significant public action. Experts note that the 2020 protests prompted many Fortune 500 companies to make commitments to racial justice, highlighting a troubling trend of backtracking under economic pressures.
Bryant told Axios he's calling on the community to boycott Target during the Christian season of Lent, which begins March 5 and lasts 40 days.
Roughly half of the Fortune 500 made racial justice commitments - some symbolic, but others deeply structural, tying executive accountability and supply chains to equity goals.
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