Garment makers in India are temporarily converting factories into production hubs for election flags and banners ahead of the upcoming massive six-week election, meeting the surge in demand for political party merchandise.
The production of election merchandise is described as a low-margin, high-volume business by Mukesh Agarwal, with the price of a party badge starting at 1 rupee ($0.01) and some factories capable of producing up to a million flags daily.
During elections in India, flags become a significant promotional tool due to the large number of political parties and candidates. Flags are used as symbols by party workers to reach out to the less educated population.
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