Rev. Jamal Bryant, pastor at New Birth Missionary Baptist Church, has initiated a 40-day shopping fast against Target, challenging its lack of commitment to diversity, equity, and inclusion. This movement has garnered over 150,000 supporters across the nation, echoing a broader call among African American congregations and activists against companies like Walmart and Starbucks. The article highlights the shift of churches from purely spiritual guidance to social activism, illustrating how boycotts serve as a crucial form of pastoral ministry and community empowerment, advocating for the self-respect and agency of marginalized individuals.
This Lenten season, Rev. Jamal Bryant has called for a 40-day fast from shopping at Target, reflecting a response to their retreat on diversity commitments.
Boycotts, as articulated by religious leaders, serve as pastoral ministry to uplift those feeling marginalized, reinforcing the community's collective agency and self-respect.
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