"Call of Duty engagement following the release of Black Ops 6 can only be defined by the term 'bonkers,' ... We've yet to see anything like it in our engagement tracking data..."
"We've gotten to the point now where Black Ops and Call of Duty have been around so long... the challenge for us is how do you bring along the fans that love Call of Duty, but how do you create an environment where you can welcome new fans in?"
"After two weeks, my take on this one is that it may not have helped, but it also sure didn't hurt."
"Activision hasn't released its sales figures for Black Ops 6 yet, but putting it on Game Pass seems to have accomplished the company's goals for the franchise."
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