Zwift has partnered with Sir Chris Hoy's Tour de 4 initiative to raise funds for cancer charities across the UK and enhance community connections among people affected by cancer. The project aims to shift perceptions surrounding stage four cancer. Zwift will host fortnightly rides until May, transitioning to monthly rides in the summer. The project will culminate with a major event in Scotland. Zwift highlights the importance of community involvement by matching donations up to £50,000, enhancing the impact of participants' contributions toward charitable causes.
Zwift has joined forces with Sir Chris Hoy's Tour de 4 initiative, aiming to raise funds for UK cancer charities and change perceptions of stage four cancer.
Tour de 4, launched by Chris Hoy, focuses on supporting people living with stage four cancer while connecting them with others through cycling and community.
Participating in Tour de 4 rides, Zwift aims to raise funds while enjoying a social cycling experience, encouraging their community to engage and donate to charities.
Sir Chris Hoy expressed gratitude to Zwift for their support, emphasizing the power of the cycling community to come together for meaningful causes.
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