Zomato's redesign of motorcycle delivery vehicles serves as an innovative solution to improve rider comfort. With features like enhanced cushioning, collapsible backrests, and designated storage, these upgrades aim to minimize discomfort and enhance functionality.
Designers Pankhuri Wanjari and Rohan Passi focused on addressing specific rider pain points, resulting in a comprehensive redesign that fundamentally rethinks the rider's daily journeys, ensuring better ergonomics and functionality.
The initiative began with a thorough analysis of riders' pain points during extended periods on their motorcycles, leading to improved cushioning and back support, transforming long hours of riding into a more bearable experience.
The redesigned motorcycle not only enhances comfort but also addresses practical needs, such as storage for personal belongings and a collapsible backrest for proper support, making it easier for riders to navigate their demanding jobs.
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