Capri-Sun and Eddy Merckx have partnered to launch a limited edition Pévèle C bike, custom-painted in Capri-Sun colors, to support War Child, an organization aiding children affected by war. This collaboration honors their historical ties in cycling, dating back to the Capri Sonne - Campagnolo - Merckx pro cycling team in 1982. The bike will be available for purchase starting May 16, with all profits directed to War Child, which provides education and psychological care to war-affected children. It also includes a unique option for custom specifications on the bike through the Eddy Merckx website.
Capri-Sun and Eddy Merckx have launched a unique bike to raise funds for War Child, blending iconic cycling heritage with social impact.
The collaboration draws on a long-standing history between Capri-Sun and cycling, dating back to their sponsorship of the Capri Sonne - Campagnolo - Merckx team.
All profits from the sale of the limited edition bike will support War Child, aiding children affected by war through protection and education.
This initiative not only celebrates cycling history but also aims to create a meaningful impact by supporting children's needs in conflict zones.
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