The Van Rysel brand is attempting to distance itself from the 'value' image with the RSR aimed directly at the top road bikes segment, equipped with advanced technology trickled down from its premium sibling.
The RCR model, particularly the RSR line, challenges preconceived notions by offering competitive features that stand out in the £3,500-5000 market segment, bolstered by impressive design and aesthetics.
The RSR's design and aesthetics rival premium bike brands, with color options and carbon elements adding value and appeal comparable to high-end counterparts.
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