"While continuing to devote a significant prize allocation to the series itself, we felt the time was right to offer additional prize money at each of the six races comprising the series," Kimo Seymour, Life Time President Media & Events said in a statement. "This will enable us to attract a competitive, global field of top athletes and to further grow the sport domestically."
The rich prize purse of the Life Time Grand Prix series has long stood out in gravel, and while it will be getting just a little slimmer in 2025, the potential payouts on offer have actually climbed given each of the events will now also have $30,000 up for grabs.
Some events included in the series have had modest prize packets in the past, but it was all for glory at Unbound Gravel 200, Leadville Trail 100 MTB and Big Sugar Gravel up until now. They, along with Sea Otter Classic, Chequamegon MTB and the new addition to the series for 2024, Little Sugar MTB will all have $30,000 up for grabs at each race in 2025.
The big difference, however, is not the amount of money on offer but who has access to it. Life Time prize money is only eligible to those selected athletes that take part in the series but now riders that just turn up for individual events can capture the individual race prizes.
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