"Cyclocross is quite a niche sport, but there are a lot of people across the country who love the sport and want to watch. So the ability to broadcast live from Louisville is terrific for us, terrific for the sport. It's a great healthy, lifestyle sport," Greg Fante, CEO and president of the Louisville Sports Commission, told Cyclingnews.
"We are happy USAC [USA Cycling] were able to strike a deal with FloBikes and be able to provide the content on Saturday. That is a step up from previous years, a better production and enjoyable experience. Louisville has a long, strong history in cycling," remarked Greg Fante, highlighting the significance of the event for both the city and the sport.
"A live broadcast on FloBikes is available for subscribers, with analysis and commentary made by Brad Sohner and former U23 US champion Ellen Noble, who came out of retirement this year with JAM Fund/NCC and placed sixth in the women's Singlespeed event on Thursday," detailing the scope of coverage for the championships.
"On Friday at 14:00 local time, a free preview show will be provided on the USA Cycling YouTube channel. The pre-show, On Course with USA Cycling: Presented by goodr, will feature course previews, athlete interviews and event highlights," emphasizing the digital engagement surrounding the Championships.
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