""I am honored to be leading I9 and our family of companies into the next chapter of business," says Dustin Adams, "Our deep history in North American Manufacturing has established roots that position us better than anyone else in the industry today. With the recent acquisition of We Are One, Industry Nine will be the only brand to have full control and ownership of its wheel business in the USA.""
"The change in leadership marks a logistical step toward utilizing more efficient operating facilities in Canada, the USA, and Spain. Ideally, this will enable complete control over the production setup, from design and engineering to machining and manufacturing, thereby enhancing supply chain stability and allowing for effective cost management. In short, they aim to provide customers with more value wheels while maintaining competitive prices."
"Adams started We Are One in 2017, introducing innovative composite manufacturing techniques that earned the brand an excellent reputation for its handcrafted carbon rims. Since the merger with Industry Nine, he has assumed a key role as a strategic leader, helping to bring together different business locations, processes, and team members to work towards a shared vision."
Industry Nine appointed Dustin Adams as CEO following a June 2025 acquisition. Leadership will centralize operations across Canada, the USA, and Spain to control design, engineering, machining, and manufacturing. Consolidation aims to strengthen supply chain stability, improve cost management, and deliver greater value wheels at competitive prices. Ownership of We Are One gives full U.S. wheel business control and access to established composite manufacturing techniques for handcrafted carbon rims. Adams will integrate locations, processes, and teams toward a shared operational vision. Founder Clint Spiegel framed the turnaround as a war and plans an aggressive execution to restore company vitality.
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