Tenet Components Look to Crowdfunding to Bring The Coven Wheels to Life
Briefly

Tenet Components embodies a commitment to mountain biking culture, aiming to produce high-quality alloy components like the new Coven Wheels. Their crowdfunding strategy is unique, emphasizing transparency and community input rather than corporate backing, allowing them to remain independently owned. Unlike many brands focusing on carbon options, Tenet seeks to fill a gap by providing premium alloy wheels backed by a lifetime warranty. This approach not only supports riders but also champions a circular economy within the biking community.
We chose crowdfunding because it allows us to stay independently owned and community-driven. By crowdfunding, we can bring our wheel program to life with direct input from the riders who will use them.
Tenet wants to change that by contributing something unique; that's where the Coven comes in. This is Tenet's entry into the oversaturated wheel market: a genuinely premium alloy wheelset supported by a lifetime warranty.
Read at BikeMag
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