Öhlins Racing has officially joined the Brembo Group, both companies sharing a passion for innovation and performance in their respective motorsport domains. This partnership aims to advance mountain bike suspension technology for both professionals and casual riders. The mountain bike industry is recovering after recent challenges, and Öhlins plans to channel resources back into this market. The focus will be on increasing innovation through athlete-driven improvements while re-engaging with consumers to provide exceptional riding experiences amid a recovering landscape for the outdoor industry.
"We are thrilled about the future, as we share a strong foundation with Brembo through our racing DNA, engineering excellence, and globally recognized brands"
"Öhlins remains committed to delivering exceptional experiences to riders," says Robert Brinkmark, director of sales, marketing, and product management at Öhlins Racing.
"The whole bike industry has faced its challenges, but we see ourselves in a strong position to take the athlete-driven improvements directly to the consumer."
"This recent acquisition...aims to expand on suspension advancements with innovative products, not just for pro riders and racers."
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