Rocky Mountain Bicycles has applied for restructuring under the Companies' Creditors Arrangement Act due to financial pressures stemming from pandemic-related supply chain issues and declining post-pandemic prices.
Despite strong demand for its bikes during the pandemic, Rocky Mountain struggled with securing supplies and experienced a significant drop in selling prices once the pandemic ended.
The restructuring process is aimed at transforming Rocky Mountain into a resilient and successful long-term business while addressing its unprecedented financial strain.
The ongoing troubles in the biking industry have raised concerns, making Rocky Mountain's situation unexpected, given its status as a large and iconic brand.
Collection
[
|
...
]