Ritchey WCS is retiring its iconic rainbow stripes after over three decades due to the expiration of its agreement with the UCI. The trademark rainbow arrangement, synonymous with championships, has been an emblem of performance for many cyclists. Ritchey acknowledges its longstanding relationship with the UCI and the cyclists it has supported since 1989. Despite this loss, the WCS line continues, promising to maintain its standard of quality without the rainbow branding, marking a new chapter for the brand as it moves forward in the cycling community.
After 30+ years, Ritchey has announced the retirement of its iconic rainbow stripes from the World Champion Series (WCS) components, signaling a shift for the brand.
Ritchey acknowledges the end of a long-standing agreement with the UCI that allowed the use of rainbow stripes, celebrating decades of success in cycling.
The departure of the stripes marks a transition for Ritchey WCS, which plans to continue focusing on performance and quality components without the colorful branding.
While some might miss the rainbow stripes that symbolized quality and achievement, Ritchey believes this change represents the beginning of a new era.
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