"With the brand's founder, Adam Miller, back at the helm as owner after some financial troubles last year, this relocation appears to be a major part of the brand's long-term growth strategy. Compared to the lovely, but smaller mountain town of Carbondale, Golden's location should simplify and streamline things like shipping, logistics, and even trips to the airport for Revel Bikes."
"Golden's proximity to Denver and Boulder will allow Revel to better grow their business in a sustainable way. It will also position them closer to Colorado's growing network of component suppliers, customers, and other outdoor brands. Indeed, Golden is a hotbed of the cycling industry in Colorado and already home to numerous brands, including Yeti Cycles, Commencal USA, Feedback Sports, and others."
"Carbondale will always be home to us and has made us who we are today. But this move allows us to better serve our customers and build a long-standing brand in the cycling industry."
Revel Bikes is relocating its U.S. headquarters to Golden, Colorado at the eastern edge of the Rocky Mountains. Revel was founded in Carbondale, Colorado in 2018 and later opened a facility in Taichung, Taiwan. Founder Adam Miller has returned as owner following financial troubles, and the relocation forms part of a long-term growth strategy. Golden's location should simplify shipping, logistics, and airport access while offering proximity to Denver, Boulder, component suppliers, customers, and other outdoor brands. The company plans to expand operations and customer service teams with local hires and aims to be fully operational by March 15. Golden already hosts brands such as Yeti Cycles, Commencal USA, and Feedback Sports.
Read at Bikerumor
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