Rapha's original merino blend Sportwool jersey set a new benchmark for rethinking road riding apparel, emphasizing simple design, technical advances, and attention to detail.
The launch of Rapha's Sportwool jersey was a significant shift from the overly bright and sponsor-heavy cycling jerseys of the time, showcasing a modern take on cycling clothing.
The brand's motto 'ex duris gloria' reflects its philosophy: achieving glory through suffering, capturing the essence of dedication inherent in the sport of cycling.
As part of their 20th anniversary, Rapha's 'Past Forward' exhibition will celebrate its history and the impact it has had on high-performance cycling apparel.
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