Porsche is making strides in the e-bike industry by fully acquiring Fazua, a company specializing in lightweight e-bike motors. The brand aims to carve out a niche in the saturated e-bike market following the trend of automotive manufacturers venturing into this space. Deputy Chairman Lutz Meschke noted that Porsche views significant potential in the e-bike segment, leading to the launch of their new brand, P2. Their approach demonstrates a commitment to e-mobility while maintaining separation from their traditional automotive operations.
We see great potential for Porsche in the eBike segment. This is why we are consistently expanding our activities in this area.
The recent acquisition of Fazua allows Porsche to establish itself strongly in the e-mobility space, showcasing their commitment to integrating e-bikes into their brand.
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