Nukeproof Bikes, known for its downhill and enduro mountain bikes, has been acquired by Belgian Cycling Factory (BCF) from Frasers Group. This acquisition expands BCF’s portfolio, which already includes brands like Ridley and Eddy Merckx. Founded in 1990, Nukeproof has experienced ownership changes and challenges, particularly following parent company Wiggle's bankruptcy. The purchase aims to stabilize Nukeproof, making it available through BCF's distribution network, with plans for U.S. sales to resume by 2027. Nukeproof's legacy in competitive mountain biking, highlighted by racers like Sam Hill, enhances its potential under BCF.
Nukeproof has been acquired by Belgian Cycling Factory, a significant step in BCF’s commitment to high-performance cycling.
With this acquisition, Nukeproof aims to stabilize and re-emerge as a trusted brand in the mountain biking market.
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