Not-so-Retrospective: Santa Cruz Bronson
Briefly

The Bronson mountain bike line by Santa Cruz has been solidified in the industry since 2013, reflecting innovation and versatility. It is named after the location where the brand originated, emphasizing its strong roots in Santa Cruz, California.
The original Bronson, launched in 2013, was designed to excel in Enduro riding, blending descents and climbs efficiently. It featured modern components like internally routed dropper posts, a 1x specific configuration, and 650B wheels, meeting industry trends and receiving acclaim from riders and professionals.
The 2016 model of the Bronson underwent renovation, adapting to the evolving industry standards with a slacker head tube angle, shorter chainstays, and increased reach. This update reflected the continuous evolution of mountain bike geometry for enhanced performance.
The Bronson's impact was highlighted when it appeared in the 2014 Bible of Bikes, receiving praise and recognition for its design, functionality, and relevance in the mountain biking community. Despite initial skepticism, the Bronson proved to be a significant player in reshaping industry standards.
Read at BikeMag
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