MTB Legend Hans Rey Moves to Santa Cruz & Bosch eBikes
Briefly

MTB Legend Hans Rey Moves to Santa Cruz & Bosch eBikes
"I am super stoked to announce that I will be an ambassador for Bosch Ebike Systems and Santa Cruz Bicycles. I am totally aligned with these brands and what they stand for."
"Today, the term 'e-bike' is used to describe everything from a lightweight pedal-assist mountain bike to electric mopeds and full-blown electric motorcycles."
In June 2025, Hans Rey announced his departure from GT Bicycles after 38 years, revealing new partnerships with Santa Cruz Bicycles and Bosch eBike Systems. Rey expressed excitement about aligning with these brands, noting their shared values and commitment to e-bike innovation. He plans to work on various projects, including an urban adventure film. The partnership with Santa Cruz connects him with fellow trials rider Danny MacAskill, while Rey's advocacy for clear distinctions between eMTBs and e-motos reflects his dedication to the mountain biking community.
Read at BikeMag
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