Giant's acquisition of Stages Cycling aims to create a new cycling ecosystem, enhance data capabilities, and leverage its 30-year history in commercial fitness.
The negotiation process between Giant and Stages Cycling lasted several months, highlighted by Giant's initial deal to acquire a minority stake, which eventually fell through.
Giant’s VP Paddy Murray expressed enthusiasm for integrating Stages Cycling’s assets and establishing a comprehensive indoor/outdoor cycling experience for customers.
The acquisition follows a tumultuous time for Stages, which ended operations amidst financial troubles, leading to executive shifts from Stages to Giant.
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