"This is an important moment for Lapierre. It's not just coming back to the WorldTour, it's also the proof of our ambition to become a very big brand with all the support and strength of the Accell Group," said Dorian Tabeau, Global Brand Director for Lapierre. This statement reflects the brand's strategic vision and commitment to growth in competitive cycling.
"The new deal will see Lapierre bikes return to the WorldTour ranks, as the newly renamed Team Picnic PostNL squad switch from Scott to the French brand." This partnership reinstates Lapierre's presence in elite cycling, marking a pivotal transition.
Collection
[
|
...
]