As OMM aims to support cyclists in the bikepacking and ultra racing scene, they are also focusing on increasing their visibility among competitive riders.
The Loam & Gravel Society represents an experimental bikepacking race team that will test and refine product prototypes while supporting amateur racers to achieve their goals.
Members of the Society are promised not only financial support but also access to a suite of products designed by Silca to improve bike performance.
Old Man Mountain is hinting at a shift towards developing more race-oriented gear, moving beyond their traditional utilitarian offerings.
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