The Tour de France will not be broadcast on free-to-air television in Britain starting in 2026 after Warner Bros Discovery and Eurosport secured exclusive rights.
Britain is hoping to host the Grand Depart of the 2027 Tour de France, raising questions about professional cycling's visibility amid reduced broadcast access.
The new contract ends ITV's run of free-to-air broadcasting of the Tour de France, leaving fans to potentially pay higher subs for access to races.
A similar loss of free-to-air access for the Giro d'Italia caused a significant drop in viewership, impacting both race and team sponsor visibility.
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