Intense Cycles has introduced the Frame First Program to support Independent Bicycle Dealers (IBDs) by placing them at the center of the bike purchase process. This initiative allows dealers to offer customizable bike builds while minimizing the burden of inventory risks. Collaborating with Quality Bicycle Products, Intense provides access to an extensive catalog of components, enabling dealers to tailor bikes without incurring additional costs. The program aims to shift the broken industry model and empower IBDs to flourish in a competitive market.
Intense believes the current bike industry model is broken, and their Frame First Program aims to empower IBDs to address these challenges effectively.
The Frame First Program positions the dealer at the center of the bike purchase journey, allowing them to provide value without bearing inventory risk.
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