Kasia Niewiadoma won the Tour de France Femmes by the narrowest margin in the event's history, marking a major success for her team, Canyon-SRAM. The reintroduction of the Tour de France in women's cycling has significantly elevated the sport's profile and professionalism since 2019, attracting more attention and investment. Team manager Ronny Lauke emphasizes the need for continued development in this growing market, highlighting the event's role as a vital marketing tool for women's cycling as it aims to match the prestige of the men's Tour.
"To keep developing is part of our world. If you stand still, then you are behind. This counts for us as well as a Women's WorldTour team because the product of the WWT has become a very visible marketing tool."
"By bringing the TDF name in a stage-race format back into women's cycling, unseen since 1989, it has opened up the prestige of cycling's greatest race to all."
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