HILLBOMB project by InTheHillsGang revives the essence of old mountain bike edits when they weren't driven by commercial motives. It reconnects to the raw emotion of riding, departing from the polished perfectionism of modern productions.
The project serves as a reminder that mountain biking is about the rough edges, embracing imperfections in trails, bikes, and riders. It highlights the beauty of the sport beyond the glossy, commercialized image often portrayed.
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