"First launched in 2012 by the 92nd Street Y in response to the rabid consumerism of Black Friday and Cyber Monday, Giving Tuesday is all about radical generosity. Below, we've shared a few cycling-related places where you can give, if you so wish. You can make direct donations to the charity or make them through a brand's checkout when buying gear."
"Only 40 of these individually numbered bikes exist, each featuring hand-painted frames. The auction supports Outride's research-based programs that use cycling to improve brain health, focus, and social connections. The organization's initiatives, including its Riding for Focus school program, reach over 50,000 people annually across 400+ schools in the U.S. and Canada. Since 2014, Outride has invested more than $10 million in bikes, equipment, and community programs to expand cycling access nationwide."
Giving Tuesday originated in 2012 at the 92nd Street Y as a response to Black Friday and Cyber Monday and centers on radical generosity. A list of cycling-related donation options includes direct gifts and checkout donations through brands. Outride will auction six custom-painted S-Works Roubaix SL8 bikes, with proceeds funding research-based programs that use cycling to improve brain health, focus, and social connections and the Riding for Focus school program reaching over 50,000 people across 400+ schools. Outride has invested over $10 million since 2014. The Challenged Athletes Foundation offers a dollar-for-dollar holiday matching campaign for athletes with physical disabilities.
Read at Bikerumor
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