The article discusses Helmet Flair, a brand founded by Shaun Maple, whose mission is to increase helmet usage by making them more appealing. Helmet Flair offers two main product lines: MagNeatOhz, which uses a magnetic base for easy attachment and removal, and Softeez, made from soft foam for safer, peel-and-stick installation. Both lines feature playful designs aimed at cyclists, skaters, and motorcycle enthusiasts, all proudly manufactured in the USA. However, concerns exist about the safety impact of adding external flair to helmets, particularly for cyclists.
"Shaun's goal/mission at Helmet Flair is simple: increase helmet use by making the helmets awesome...with products like MagNeatOhz and Softeez that appeal to different riders."
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