Nineyard, founded by Fabio Wibmer, signed American freerider Christian Arehart, known for winning Best Trick with a superman front flip. Arehart will join other Nineyard riders like Emil Johansson and Wibmer.
Nineyard's clothing sits at the freeride-streetwear intersection, fitting Arehart's style. Wibmer's strategy of blending freeride with streetwear is likely to resonate with the modern trend of riding in street clothes.
Apart from Nineyard, Wibmer also founded Sick Series, focusing on technical riding gear. His success led to recognition on the Forbes 30 under 30 list, showcasing his entrepreneurial achievements.
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