The Santos Women's Tour Down Under has evolved significantly since its inception in 2016, transforming from a largely local event into an internationally respected competition.
Gene Bates emphasized the importance of competition in women's cycling, stating, 'No team should have a monopoly on racing like that, and it is better for women's cycling in general that the event grows and the field gets stronger.'
Following its return in 2023, the race now holds Women's WorldTour status, highlighting its growth and the commitment to equal prize payouts established in 2019.
The race's evolution has attracted more extensive media coverage and an international field, with over two-thirds of the riders now coming from outside Australia and New Zealand.
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