Lotto, a longstanding Belgian lottery and cycling team sponsor, is celebrating its 40th anniversary during the Tour of Flanders, the pinnacle of Belgian cycling. The team has transitioned bike sponsorships from local brand Ridley to Orbea from the Basque Country, which celebrates this heritage by customizing bikes with designs reminiscent of traditional Lotto jerseys. This initiative signifies a blend of nostalgia and modernity, allowing fans and participants to appreciate the team's deep-rooted connection to cycling culture during one of the most significant events in the sport.
As a Belgian lottery with 40 years of heritage, Lotto embraces an important anniversary at the Tour of Flanders, emphasizing their strong connection to the cycling community.
Orbea, a Basque bike sponsor, enhances the Tour experience by providing riders with custom paint jobs inspired by Lotto jerseys from the past, blending tradition and modernity.
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