The recent spate of reported e-bike fires have primarily been caused by defective and low-quality products, particularly aftermarket lithium-ion batteries and chargers from untrustworthy sources.
Research by the Electric Bike Alliance found that 23% of UK adults are hesitant to buy an e-bike due to concerns related to battery fire incidents.
Electric bicycles not only enhance health and wellbeing but also contribute to decreased carbon footprint by promoting cycling in areas with elevation or mobility challenges.
The 'e-bike positive' campaign aims to boost consumer confidence around e-bike purchases and inform people about the benefits of e-cycling amid safety concerns.
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