Hurricane Helene has caused catastrophic damage throughout western North Carolina, affecting entire towns and leaving communities without electricity, food, and water as they begin recovery efforts.
Several bike brands, including Industry Nine and DeFeet, are shifting focus from regular business operations to help their communities rebuild, offering products with proceeds going toward relief.
DeFeet's 'MTN Strong' socks will direct all proceeds to Helene recovery efforts while the team also collects and delivers donations to the hardest-hit areas.
Industry Nine has transformed its facilities into donation centers, mobilizing staff for food deliveries, showcasing the local community's resilience and commitment to recovery.
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