Rocky Mountain Bicycles will file for the Companies' Creditors Arrangement Act (CCAA) to restructure operations while facing financial pressure and market challenges.
Despite strong demand for Rocky Mountain bikes during the pandemic, the company struggled to secure supplies due to shortages and rising costs, impacting their margins.
As margins tightened, financial pressure increased leading to the decision to restructure, aiming to ensure resilience and long-term success for the brand.
This decision reflects broader trends in the biking industry, especially the aftermath of the pandemic's sales boom, affecting established brands like Rocky Mountain.
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