Avona is a newly launched bike brand founded by Jonas Müller, a co-founder of ARC8, alongside product manager Max Koch. The brand aims to create complete high-performance bikes with an emphasis on maximizing performance, not just by focusing on the frames, but ensuring every component complements the rider’s ability. Unlike typical brands that select components primarily based on cost and market deals, Avona emphasizes the synergy between the rider and bike components. They will release several models, including the Callis carbon gravel bike and the upcoming Silva trail bike, featuring artistically unique paint jobs.
Avona is set to redefine high-performance cycling with a holistic approach, providing complete bikes designed to maximize rider and component synergy for optimal performance.
The brand aims to break from conventional practices of mixing components strictly for price, instead focusing on creating a fully integrated bike experience.
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