I view Juliana as a disruptor and incubator for change in an industry that needs to figure out how to capitalize on the explosion in women's sports that is happening in almost all major sports right now. Being a part of that change is really exciting to me.
Showerman was a mainstay at the women's freeride event Red Bull Formation, helping dig the lines for the athletes.
In 2023, Alex went viral for an impassioned post advocating for the inclusion of trans people in sports.
Alex Showerman's upcoming film Coming Home won the Most Inspiring Film award at No Man's Land Festival.
She also started the Foundation Freeride event at Killington Mountain, aimed at women's progression.
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