MB&F innovates with the M.A.D.2, a new affordable timepiece priced around $3,000, designed by Eric Giroud. This watch pays homage to 1990s club culture, featuring DJ console-inspired subdials and guitar pick markers, enhancing its musical motif. The M.A.D.2 builds on the success of the initial M.A.D.1, addressing the desire of aspiring collectors for exclusive timepieces without the extravagant price tag of traditional MB&F models. With a focus on detailed craftsmanship and unique design, the M.A.D. series expands MB&F's reach while appreciating Giroud's two-decade collaboration with Büsser.
The M.A.D.2, designed by Eric Giroud, is an affordable timepiece inspired by 90s club culture, featuring musical design elements and a reasonable price tag around $3,000.
MB&F's founder Maximilian Büsser aims to make high-quality, avant-garde watches accessible with the introduction of the M.A.D. series, catering to aspiring collectors.
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