Primavera Sound Barcelona showcased CUPRA's innovative installation, CUPRA Pulse, establishing a new connection between car culture and live music. This immersive, mirrored venue transformed performances into multisensory experiences, reacting to the music with stunning visuals and energy. Celebrated artists like Crystallmess, Lolahol, and LSDXOXO captivated audiences by utilizing the space's unique kinetic design, creating an interaction that felt both artistic and dynamic. CUPRA's renewed four-year partnership with the festival further emphasizes the brand's ambition to integrate into global culture through groundbreaking musical experiences.
This year, the festival's pulse was driven not just by music, but also by CUPRA's innovative installation, CUPRA Pulse, redefining the live music experience.
CUPRA Pulse, a mirrored structure that reacts to music, created an immersive environment where sound, sight, and audience engagement became a hypnotic feedback loop.
Collection
[
|
...
]