Aldi and Lidl are two German discount grocery chains that have gained a foothold on the East Coast of the U.S., with Aldi leading in store count. Both chains emphasize a business model centered on efficiency, low prices, and a self-service approach. They are known for their unique products, such as Aldi's chocolates and Lidl's French wines. Both companies are planning expansions, with Aldi aiming for 800 new U.S. locations by 2028 and Lidl expanding into more metropolitan cities. Despite misconceptions, Aldi and Lidl are independent entities, with Aldi connected to Trader Joe's through ownership.
While both stores have a footprint in the U.S., there are way more Aldis than Lidls (2,300 to about 175, respectively). These grocery stores share a similar business model that focuses on efficiency, value, and self-service with minimal staff.
Both companies have plans to keep expanding in 2025, with Lidl set to open its third store in NYC, with eyes on Washington D.C. and Atlanta as well.
It's a common misconception that the same company owns both Aldi and Lidl - while they are both German discount grocery stores, it's Aldi and Trader Joe's that share the same owner.
These cozy stores are kept small, too, but that's where the similarities end.
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